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The Dual Challenge of Skills and Jobs in Sri Lanka’s IT Sector

Many countries are facing two major problems:

  1. Not enough skilled people for skilled jobs (Supply).
  2. Not enough skilled jobs for skilled people (Demand).

Which do you think is the bigger problem in Sri Lanka?

This is a question we asked our users a few months back. We received different answers. Some said the problem is a lack of skilled people, while others said it’s a lack of skilled jobs. Some even said we have both problems simultaneously.

Personally, I believe both problems exist in Sri Lanka at the time of writing this. Narrowing this question down to the IT industry, there is a significant challenge in finding skilled jobs for entry-level job seekers and a challenge in finding qualified workers for senior-level positions.

Why These Problems Exist?

Growth in the Academic Sector

The growth in the academic sector, both public and private, has led to a significant increase in the number of IT graduates. Universities and technical institutes are producing a large number of graduates each year. However, the market is not expanding at the same rate to absorb these fresh graduates. This imbalance results in a surplus of entry-level job seekers struggling to find appropriate positions.

Impact of COVID-19 and the Global Economic Crisis

The COVID-19 pandemic and the resulting global economic crisis have significantly slowed down the growth of the IT industry. Many companies have had to cut back on hiring and even lay off employees. The uncertain economic environment has also led to fewer opportunities for fresh graduates, further exacerbating the mismatch between the supply of skilled workers and the demand for skilled jobs.

Experienced Professionals Leaving the Country

Another critical issue is the brain drain. Many experienced professionals are leaving Sri Lanka for better opportunities abroad. This exit of talent leaves a gap in senior-level positions that are hard to fill. The lack of experienced mentors and leaders within the country also hampers the growth and development of junior employees.

Moving Forward

Entrepreneurs are key to solving these problems and taking advantage of opportunities in the IT sector. They can create jobs, drive innovation, and build strong networks to support the industry. By offering good salaries, career growth opportunities, and remote work options, they can attract and keep top talent, reducing the loss of skilled workers to other countries. Despite these challenges, there is always hope.

Do you have anything in your mind? Feel free to share in the comments section, and let’s discuss!

Recruitment Success: The Equation

Developing a strong brand and effective advertising are both crucial for recruitment success. If either factor falls short, it significantly impacts the overall success of recruitment efforts. To illustrate this concept, I’ve created the following equation.

Recruitment Success = Strong Brand * Advertisement Reach

The Importance of a Strong Brand

Trust and Reputation: A strong brand builds trust with potential candidates. They are more likely to apply to a company that has a good reputation.

Attracting Top Talent: High-quality candidates often seek out companies with a strong brand as they want to be associated with successful and reputable organizations.

Retention: Employees are more likely to stay with a company that has a strong, positive brand. This also reduces recruitment costs over time.

Advertisement Reach

Visibility: Reaching a wide audience ensures that more potential candidates are aware of the job openings.

Targeted Recruitment: Effective advertising strategies can target specific demographics, ensuring that job postings reach the most suitable candidates.

Examples of Challenging Situations

Poor Brand, High Reach Situation

If a company has a poor brand, no amount of advertising can compensate for the lack of trust and reputation. Candidates may see the job posting but choose not to apply.

Strong Brand, Low Reach Situation

Conversely, even a strong brand will struggle to fill positions if job advertisements don’t reach enough people.

Balancing Both Factors

Building a strong brand should be a priority for companies looking to improve their recruitment success. Coupled with effective advertising strategies, it ensures that the right candidates are not only aware of the opportunities but are also eager to join the organization. Investing in brand building and reputation management, alongside smart advertising spend, will give the best results in attracting and retaining best talent.

Welcome to ITPro Insights!

Hi there!

I’m Rasan Samarasinghe, the founder of itpro.lk. I warmly welcome you to ITPro Insights, the official blog of ITPro.lk.

Here, I’ll be sharing valuable content for both job seekers and recruiters. Whether you’re looking for your next career opportunity or seeking top tech talent, this blog will have something for you.

I’d love to hear your ideas and suggestions for topics you’d like us to cover. Thank you for joining us!

Warm regards,

Rasan